IndigoFinch works with homeowners and real estate agents to style and stage homes that are for sale and for rent.</p><p>Owners Jack and Jennette Taylor moved their business to Marathon this fall. Their goal is to make clients’ homes stand out from the competition.</p><p>“Every property should be staged when it goes on the market,” Jennette Taylor said, because buyers have trouble picturing themselves — and their stuff — in an empty house. On the other hand, a home that has too much in it will turn off buyers.</p><p>One of the first things Jennette noticed was how small Keys homes are. “They’re jammed full of furniture. They need to be decompressed.”</p><p>With the changing real estate market comes changing expectations, she said, which makes it even more crucial to make a good impression on buyers.</p><p>Jennette said she’s interested in updating vacation rentals, as well, because some relatively simple changes can result in higher rents. </p><p>A consultation costs $250 for a home under 2,500 square feet, Jennette said. It results in a room-by-room list of things to address, plus a rough budget and timeline. Clients can then do the work themselves or have the Taylors do it for them. </p><p>The couple started IndigoFinch in 2008, when they were living in Brandon on Florida’s west coast. </p><p>After visiting the Keys for a dozen years, they decided to make it their home. They moved down in September, and they’re committing their full-time attention to the previously part-time business.</p><p>Jack’s working on business development, while Jennette focuses on staging. She says they have some projects in the works, but nothing complete yet.</p><p>“We’ve had a great reception,” Jennette said of their time in the Keys. </p><p>Both natives of the Philadelphia area, the Taylors previously worked for large organizations around New York City designing, decorating, styling and staging for events, offices and homes.</p><p>IndigoFinch doesn’t have a storefront. To contact the office, call 731-3330 or e-mail indigofinch@gmail.com. For more information, visit www.indigofinch.net.