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At the Tradewinds Plaza in Key Largo, the strip of darkened windows brings curious shoppers to the upper level to peek inside.
They find a softly lit room full of comfortable chairs and 60 video games with flashing colors and repetitive discordant sounds, punctuated by the excitement of players scoring points.
Rich Schaf, who owns Vegas Fun with Jim Card, calls their new venture a “video amusement center” for adults. As opposed to regular video games where people pump in quarters for simple entertainment, these slot-style games offer the added incentive of a chance to win points that can add up to a gift card.
Schaf likened the concept to a Chuck E. Cheese for adults.
“There, when you play a game like Skee-Ball, you win tickets, and then you trade them in for a prize. This is basically the same thing except the tickets are computerized now, and they go onto a card.”
Right now, the prizes include a $50 Visa card and $25 Publix card, but Schaf said that they will soon have a wider variety, based on what customers ask for, such as local restaurant and gas cards.
Schaf has had success with this type of business in the past, opening one in St. Lucie in 2004 and another on Merritt Island in 2005. He and Card were neighbors in Stuart and decided to join forces.
Thursday afternoon, people are starting to make their way in. Several are old hats settling in to play their favorite games. There are 40 to choose from with themes from Blackbeard to Eskimo fishing.
Schaf walks a newcomer through the games and how to play. New players get a blank card that they can then load with a dollar amount. Games start out at 5 cents and go up to 25 cents per play. The winnings go back onto the same card.
He likes to start newbies out on the simplest game, Queen Bee, with a minimum bet of 8 cents.
“This game has been around forever, like Pac Man. You play Queen Bee for 15 minutes and you can move on to the harder ones,” Schaf said. “As the games have evolved, they’ve gotten more involved. They have instructions that you can go through before you play. It’s not hard to learn the patterns.”
He said the game room really takes on the atmosphere of a social club where everyone is rooting for the others to win.
“If there are 15 people in here and somebody wins, everybody goes over to see. If there’s a bonus coming up on a machine, everybody’s going to know about it, and somebody is going to hit it sooner or later.”
While the windows are blacked out to avoid glare on the games, they will soon have more welcoming signs, a logo and pictures of Elvis and Las Vegas.
Vegas Fun is open daily from noon until “as late as people want to play,” Schaf said. Call (305) 451-6005 for more information.