November 21, 2013 

Keynoter Publishing Company

The Florida Keys

91655 Overseas Hwy., Tavernier
Mail: P.O. Box 1197, Tavernier, FL 33070

3015 Overseas Hwy., Marathon
Mail: P.O. Box 500158, Marathon, FL 33050

 

Mission

To be the most comprehensive source of news and information in the Florida Keys.

Description

The Keynoter Publishing Co. operates two community newspapers in the Florida Keys, the Keynoter and The Reporter, as well as KeysInfoNet (keysnet.com), its digital site for both newspapers. The company also publishes unwind, a quarterly lifestyle magazine serving all of Monroe County.

The weekly Reporter covers news in the Upper Keys, from Layton to south Miami-Dade County. The Keynoter covers the entire Keys and publishes twice a week. Both papers are owned by the McClatchy Co., are subsidiaries of the Miami Herald Media Co., and employ reporters and sales staff in Key West, Marathon and the Upper Keys.

The newspapers employ about two dozen people in two offices, in Marathon and Tavernier. While these bureaus directly serve Monroe County, they also serve the Miami Herald in providing complete news coverage of the Florida Keys and South Florida.

The newspapers have been continually judged among the best in the state, repeatedly earning awards from the Florida Press Association for design and newswriting. The newspapers' coverage of fishing and diving in the Florida Keys and surrounding waters has been repeatedly praised.

History

The Keynoter was created in 1953 by Michigan newsman Edgar Seney Jr., a Monroe County vacationer who felt that the Keys were missing a platform for happenings and issues. The first issue published on Feb. 19, 1953, and the staff consisted of Seney, his wife, Pat, and fewer than a half dozen others who wrote the stories and sold the ads.

Seney’s involvement with the Keynoter did not last long; he moved on to a college fellowship in 1955 and sold the paper to Nicholas Mitchell, then associate editor of the Greenville, S.C., newspaper. A year later, James L. Knight, co-founder of what would become Knight-Ridder newspapers, purchased the newspaper.

In 1960, after Hurricane Donna swept through the Keys, the Keynoter joined forces with the Florida Keys Sun, initially in a post-Donna temporary merger, then later permanently. This provided the Keynoter with an Islamorada bureau until 1977, when the Keynoter moved its Upper Keys office to Key Largo. Today, the Keynoter’s Upper Keys bureau is in Tavernier, home of the staff of its sister paper, the Reporter.

The newspaper continued to publish weekly until December 1984, when it started publishing twice weekly, on Wednesdays and Saturdays. Over time, many publications have been added to the Keynoter’s portfolio, including L’Attitudes, Fishing the Florida Keys magazine, and the Key West Keynoter.

In 2006, the McLatchy Co. bought all the Knight Ridder newspapers, including the Keynoter and Reporter.

Market

Monroe County is the southernmost county in Florida. It stretches more than 100 miles from Key Largo to Key West and is surrounded by the Atlantic Ocean to the east and the Gulf of Mexico to the west. Its key population centers include Key Largo, Islamorada, Tavernier, Marathon, Big Pine Key and Key West.

The Florida Keys are renowned for being among the most pre-eminent fishing and diving destinations in the world. Recreation options include fishing, diving, kayaking, camping, bicycling and assorted other water and outdoor sports.

Circulation

The Florida Keys is a vacation destination market so circulation fluctuates monthly. Average circulation for the Keynoter is 12,500 copies per issue and for the Reporter is 7,500 per issue.

Website

KeysInfoNet (keysnet.com) is the most comprehensive digital news site in the Florida Keys. It regularly attracts between 65,000 and 70,000 monthly unique visitors and more than 400,000 monthly page views. Eighty percent of site visitors are from outside Monroe County, but 55 percent of those viewers are within Florida, meaning a strong regional reach is achieved on the site.

Key Executives

Richard Tamborrino, Publisher

Larry Kahn, Keynoter Editor

David Goodhue, Reporter Editor

Kathie Bryan, Finance Director

Todd Swift, Production Manager

Carter Townshend, Circulation Director